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Foods & Beverages | Consumer Products |
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The Fast Food And Multi-Unit Restaurant Business
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The Fast Food and Multi-Unit Restaurant Business offers executives, managers, and marketing personnel a fresh, unbiased look at market performance and competition in this dynamic industry. Detailed market data tracks current and projected revenue performance in each major industry segment. Special attention is devoted to the competitive environment, with sales data, market shares, and profiles of the major players in each sector. Other topics covered include advertising and promotional strategies, franchising, industry survey results, consumer demographics, international opportunities, and much more.
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Section I
Introduction
Section II
The Overall Industry
Section III
Hamburger Restaurant Chains
Section IV
Pizza And Italian Restaurant Chains
Section V
Chicken Restaurant Chains
Section VI
Mexican Restaurant Chains
Section VII
Sandwich Restaurant Chains
Section VIII
Seafood Restaurant Chains
Section IX
Other Multi-Unit Restaurant Chains
Section X
International Opportunities
Section XI
Financial Profiles Of Selected Restaurant Companies
Section XII
Industry Directory
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